Why do people use services like AirBnB or Uber?
Motives, activities and resources & capabilities of actors
Summary of my research
Why do people use services like AirBnb and Uber? This research project investigated this question and introduces a literature-based framework explicating the roles of the three actors in the collaborative consumption: a platform provider (e.g., Uber), a peer service provider (e.g., an Uber driver) and a customer. This research also analyses their motives, activities and resources and capabilities.